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2010 Annual Meeting Marketing

Annual Meeting Marketing Opportunities

To top of page New Opportunities

Pocket Program (exclusive)
$4,500
Space reservation: March 18
Artwork: April 6
This booklet, sized to fit inside the meeting badge holder, provides essential at-a-glance information for meeting attendees. Put information about your products on a piece attendees will look at throughout the day. The Pocket Program will be distributed to approximately 2,500 attendees at the meeting site. Sponsorship includes two cover ads (inside front cover and back cover) and logo on front cover.

Hotel Room Door Hanger (exclusive)
$4,900
With this unique marketing opportunity, you can keep your logo and message in front of their eyes even after hours. Make your information part of attendees’ hotel experience. Size restrictions apply. Door hanger must prominently display the words “Do not disturb” on one side and “Please make up room” on the other. Design subject to approval before printing.

Preregistration Email Service
$2,500 for one message, $3,900 for two messages, $4,900 for three messages
Reach preregistered attendees through our new email blast service. Email service will be available from March 15 through May 13, just before most attendees leave for the meeting. All messages must be received two weeks in advance. Web specifications apply.

To top of page Annual Meeting Publications

Preliminary Program
Space reservation: Dec. 1
Artwork: Dec. 15
The much anticipated Preliminary Program creates a buzz for the meeting. It provides key information about programs, events, speakers, travel information, and registration. Your ad reaches the entire MLA membership and allied professionals—approximately 6,000 prospects! More information and rates.

Official Program
Space reservation: Mar. 18
Artwork: Apr. 6
The Official Program is packed with the last-minute details for meeting attendees, and it is distributed onsite to approximately 2,500 registrants. It includes daily programs, including vendor showcases and seminars, exhibitor listings, and more. More information and rates.

To top of page Other Annual Meeting Marketing Opportunities

MLA ’10 Website Banner Ad
Annual meeting website sponsorships are available at a special rate of $2,100 per banner (a deep discount on regular MLANET rates). Reserve your banner today! Limited number of banners available.

Preregistrants Mailing List
Available in mid-April
$1000 per list, plus $100 format and delivery charge
Direct mail is still a simple and effective way to get your message out to approximately 1,000 preregistered attendees. A final, post-meeting list is also available in June. Visit the main mailing list page for required mailing list forms, samples, specs, and terms.

Hotel Door Drops
$3,700 per day
The perfect opportunity to distribute meeting materials, invitations, publications, raffle information, etc. Material will be distributed to approximately 900 attendees’ doors in the early morning to peruse over breakfast while planning their day–which, with advance notice from you, is sure to include a stop at your booth!

Hotel Custom Room Key Card (exclusive)
$6,500
Place your message, graphic, and logo in everyone’s hands! Cards will be distributed from the hotel registration desk.

E-newsletter Sponsorship Leading Up to the Meeting (MLA-FOCUS)
$5,300 (six issues)
More than 3,600 members subscribe to the twice-monthly MLA-FOCUS, one of MLA’s most important communication vehicles. MLA-FOCUS reports on association news with links to articles, issues, and events of interest to health information professionals. Your 50-word message and website link—or banner ad— will appear at the height of annual meeting season, March–May.

Portfolio Service
$2,700 per insert
Each attendee receives a free meeting portfolio—the perfect vehicle for inserting your invitations, announcements, raffle drawings, etc. Certain size and page-length restrictions apply.

To top of page Integrated Marketing

Complement your annual meeting marketing by becoming a print advertiser, a website or e-newletter sponsor, an annual meeting exhibitor or sponsor, by purchasing an email blast, or by renting an MLA mailing list.