Professionals providing quality information for improved health. spacer

2008 Advertising Rates

Display Print Advertising Terms

Preferred Positions

MLA tries to accommodate all position preferences; however, guaranteed positions require payment. MLA will work with you on special arrangements concerning remnant space, color, inserts, and other special packaging. Ad design and proofs are additional services available upon request.

Commissions and Invoicing

A 15% discount is given to all recognized advertising agencies on space, position, and color, applicable to all MLA serial publications and programs. No cash discounts. Two tearsheets are sent regularly after publication with each invoice, to be paid within 30 days.

Frequency Discounts

To qualify for frequency discounts, all ads in a multiple contract must be the same size and must appear within one year of the first insertion. A two-page spread is counted as two insertions. If, on a multiple contract, new artwork is not supplied, the latest ad submitted will be picked up. For ads that do not follow a predetermined publication schedule, frequency discounts are computed one year after the first insertion, and rebates are issued at that time. If a multiple contract is canceled for any reason, frequency discounts will be adjusted to account only for ads that run.

To top of page Other Terms

  • Rates are subject to change. Contracted rates are honored until the contract terminates, not to exceed one year.
  • After the space reservation deadline, orders may not be canceled.
  • Cover reservations may not be canceled.
  • Artwork will be returned only if requested.