• Ad Rates
• Contact Us
• Exhibits
• Mail List Rental
• Sponsorships

Sponsorships

MLA-FOCUS Email Newsletter

Description Pricing Sample Terms Schedule Order Integrated Marketing

Description

MLA-FOCUS, a bimonthly opt-in e-newsletter, is sent to about 3,400* MLA members. It is MLA's most effective and timely way to communicate important program and service information—and the only way to target MLA members through email. MLA-FOCUS provides sponsors with a highly focused, prequalified audience. Your sponsorship message can be used to announce new products, pricing, or trade show participation to our members. Your message links directly to your URL.

Pricing

Sample of MLA-FOCUS

Terms

• Limited to a paragraph-style fifty-word maximum message or banner ad 120px W x 240px H.
• The message should not contain headlines, boldface, capitalized words, or symbols.
• The message should not provide comparative descriptions.
• One message or banner change per month is allowed if all copy/banners arrive at MLA at the start of the contract.
• Sponsorship copy may include up to three links. Banners are limited to a single link
• We recommend that your link be to your company home page or to a value-added information site that targets MLANET users.
• A minimum of six issues of MLA-FOCUS that include your sponsorship copy will be emailed to members.
• Sponsorship does not constitute MLA's endorsement or approval of sponsor's goods or services and sponsor agrees not to communicate an endorsement or approval.
• MLA-FOCUS is sent twice each month, near the 1st and 15th of each month.

2008 Schedule

Month	1st issue day	Copy due Noon CT	2nd issue day	Copy due Noon CT
January	10	8	24	22
February	7	5	21	19
March	6	4	20	18
April	3	1	17	15
May	8	6	29	27
June	5	3	19	17
July	3	1	17	15
August	7	5	21	19
September	4	2	25	23
October	9	7	23	21
November	6	4	20	18
December	4	2	18	16

Copy for issues of MLA-FOCUS may be sent to Elizabeth Lund.

* Circulation figures are verified by the publisher's sworn statement or the association's membership database.

Order

To sponsor three months of MLA-FOCUS (6 issues), contact Advertising Coordinator Barb Redmond, 312.419.9094 x26, or download an order form (PDF, 162KB).

Integrated Marketing

Complement your online sponsorship by becoming a print advertiser, website sponsor, or by renting our mailing list.